Comersio | Marketing Performance

Free Marketing Evaluation & Analysis

This evaluation will take you about 11 minutes or less to complete. It is important to answer the questions honestly to produce an accurate report. None of the questions are mandatory, so if you feel you wouldn't like to answer one, just skip over it. If you don't know the answer to a question, type "unknown" in the box. If it doesn't apply to you, type "NA". Please allow 48 business hours to complete your evaluation. Your information is kept confidential.

CONTACT INFORMATION
Your name
Company name
Address
Address
City
Province/State
Postal Code/Zip
Phone number
Fax number
Email address
Company website
Don't have a company website? Why not?
BUSINESS INFORMATION
Give a brief description of the product or service that you sell
How many domain names do you have
Does your site have a shopping cart	Yes No
How many products do you sell online?
How much do you pay per year to host your site?
How much to you pay per year for your domain name?
Do you have a toll free phone number?	Yes No
How do you capture visitor information?
ORDERING SYSTEM
How do you accept orders?	Online Phone Fax Email
What credit cards do you accept?	Visa Amex MasterCard Discover
Is your online order system automated?	Yes No
Do you offer any bonuses with a sale?	Yes No
Do you up-sell any products?	Yes No
Do you have any backend products?	Yes No
Are you a member of any online affiliate programs?	Yes No
Do you have your own online affiliate program?	Yes No
CONTACT WITH CLIENTS
Do you have a regular newsletter?	Yes No
How many subscribers do you have?
How often is it published?
Is it syndicated?	Yes No
What delivery method do you use?	Email Mail Fax
WEBSITE TRAFFIC
Have you submitted your site to the search engines?	Yes No
If so, describe how it was done. (ie: webmaster did it/I paid for a submission service/I did it one by one)
Have you made or used any press releases about your company or product?	Yes No
How would you rate the success?
Have you used any email campaigns?	Yes No
How would you rate the success?
Have you used any direct mail campaigns?	Yes No
How would you rate the success?
Have you used any advertising campaigns?	Yes No
If so, what type?	Print Trade Publications Newspaper Radio TV Other
How would you rate the success?
Have you ever marketed using forums?	Yes No
How many pageviews does your site receive? (this is different to hits)
How many enquiries do you receive from your site in an average month?
How many sales do you receive from your site in an average month?
Do you use any ad tracking methods?	Yes No
Do you use customer or visitor surveys?	Yes No
COMPETITION
List your 3 closest competitors and websites, if you know them.
Competitor company name
Website
Competitor company name
Website
Competitor company name
Website
DATABASE
How big is your current database (number of contacts)?
Approximately what percentage have been active in the last six months?	%
What database software do you use?	Outlook Access Excel Act Goldmine Maximizer Filemaker Accounting software Other
Is it up to date?	Yes No
Do you have email addresses of your clients?	Yes No
Do you have fax numbers of your clients?	Yes No
Can it be organized by any of the following criteria?	Interest Suspect Prospect Qualified Lead Client
How often do you contact your database per year?
Which methods of contact do you use?	Visit Phone Fax Email Letter Postcard Special Offer Special Occasion (birthday or holiday) Product Purchase Anniversary Warranty Recall
Where are your clients?	Local National International
TRADESHOWS
How often do you exhibit at tradeshows?
Where do you exhibit at tradeshows?	Local National International
What is the approximate size of your booth?	X Feet
How many leads do you typically capture at a tradeshow?
Do you rent a lead retrieval system?	Yes No
When do you prepare your follow-up mailing?	Before the show After the show
How soon do you respond?
Do you have any giveaways or handouts?	Yes No

We commend you for investing the time and on taking a step towards improving your business. Within 48 hours, we will provide you with an analysis and some tips to enhancing your business, based specifically on the answers you gave above. How would you like to be contacted?
By email, provided above By fax, provided above
Wow, you made me aware of some really important things. When you send the results, please call me directly at the number above so you can explain it to me in detail.

Comersio.com
220 Industrial Parkway S, Unit 15,
Aurora, ON, L4G 3V6 CANADA
Tel: 1-877-723-7888 Fax: 1-877-552-7375

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